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Mel Stanfill


Assistant Professor

Texts & Technology / Games and Interactive Media

University of Central Florida


Recent Publications


Kretzschmar, M., & Stanfill, M.  Mods as Lightning Rods: A Typology of Video Game Mods, Intellectual Property, and Social Benefit/Harm. Social & Legal Studies, OnlineFirst.

Navar-Gill, A., & Stanfill, M. “We Shouldn’t Have to Trend to Make You Listen”: Queer Fan Hashtag Campaigns as Production Interventions. Journal of Film and Video, 70(3–4), 85–100.


Stanfill, M.  “Where the Femslashers are: Media on the Lesbian Continuum.” Transformative Works and Cultures 24 doi: 10.3983/twc.2017.959.

Stanfill, M., Valdivia, A. N. “(Dis)locating Nations in the World Cup: Football Fandom and the Global Geopolitics of Affect.” Social Identities (23) 1: 104-119. doi:10.1080/13504630.2016.1157466.


Stanfill, M. “The Interface as Discourse: The Production of Norms through Web Design.” New Media & Society 17 (7): 1059-1074. doi:10.1177/1461444814520873.

Stanfill, M. “Spinning Yarn with Borrowed Cotton: Lessons for Fandom from Sampling.” Cinema Journal 54 (3) pp. 131-37. doi: 10.1353/cj.2015.0021.


Research  and Teaching Interests

  • Media studies
  • Critical media industry studies
  • Queer theory
  • Digital media
  • Critical race and gender studies
  • Fan studies


About Me

My research focuses on the intersection of media and everyday people, considering how technological, identity-based, legal, and economic structures produce cultural common sense around what, and whom, media is for. My book, Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans (forthcoming from University of Iowa Press in spring 2019), analyzes the changing relationship between media companies and fans of their products in the Internet era. Formerly, intensive media use was often considered atypical or aberrant, but as technology has enabled increased interactivity over the past two decades, these forms of engagement are now recruited. This has been hailed as an advance of audience power, but I interrogate the specific ways interactivity is incited to argue that only some people and practices have been normalized. A second key thread in my research examines the role of social norms and inclusivity in media and technology use, asking in what ways race, gender, and sexuality affect access and use.  The third theme in my research examines platforms and design.